89% of doctors surveyed said they wanted more use of clinical studies in their interactions with industry representatives.  Doctors live and die by the clinical data and they need data to be able to make a decision to change to a new product or service.  Back in 2005 when the pharma sales force count reach over 100,000 we began to hire sales reps who were more marketers than scientists.  Doctors have been subjected to 30 second marketing pitches over the last decade and have been left feeling empty because they are not getting the clinical discussions they need in order to make an objective decision to change products or services.  Next sales call, use your time top present a clinical study rather than a sales aid.